My role : concept • copywriting • design
The Soundhound App lets you identify songs and artists just by listening to a song that’s being played anywhere. Now, it becomes even better in this concept promotion that pairs it with Billboard magazine and a tie-in with UBER. To bring attention to a new feature in the Soundhound App, the b5 button asks you 5 questions about the artist you are listening to, with a fun contest that enters you to win music freebies. A promotional tie-in with UBER helps to bring recognition to the Soundhound App and Billboard magazine by offering a “Cash Cab” type of guessing contest.