My role : corporate motivational concept
5 tenets were generated for La-Z-Boy personnel to hold onto while creating an outstanding product for the consumer. Banners were hung individually throughout the warehouses and headquarters as corporate mantras. A host of other materials were created to feature the brand mission, inspiring all employees to take pride in what they craft.
Additionally, employees used a voting system internally, to nominate fellow workers who exemplified one, or all five tenets.