My role : concept • copywriting • design

To introduce this product at the High Point Furniture Market, new creative was needed for a recliner that basically, reclines. Naming conventions were first proposed, followed by features & benefits to be presented in a dealer brochure. From there, I identified key messages to capture a consumer’s attention in various print and digital marketing devices. The goal was to position the Power Recline XR as a leader in its category.